On the Road: Heidelberg Reveals Future Direction, Product Strategy

Overall, the offset press manufacturing giant remains optimistic about its future, despite the rise of digital printing and competition to print from e-readers and mobile devices. Executives pointed to especially strong press sales in emerging markets, like China, Brazil and India. They also noted strong growth trends in package printing, as well as the expansion of the company's services and consumables offerings—which now make up 60 percent of Heidelberg's business in the United States, vs. 40 percent from equipment sales.