Heidelberg at drupa 2008 – Using Cutting-edge Technology to Deliver Added Value

This year’s presentation at drupa is part of the new, global “HEI Tech” campaign. This plays on the “Heidelberg” company name and draws on core values and features from the Heidelberg range of products and services.

HEI Performance – the basis for HEI Value

The “HEI Performance” and “HEI Value” concepts will extend throughout the Heidelberg portfolio of solutions, with “HEI Performance” promising premium performance in speed, reliability, and print quality and “HEI Value” delivering added value through wide-ranging process optimization, high productivity, and thus higher margins. This will give customers and visitors practical and informative insight into the link between technological advantages and the financial benefits flowing from these.