Heidelberg at drupa 2008 – Using Cutting-edge Technology to Deliver Added Value

Integrated communication campaign supports customers before, during, and after the trade show

Heidelberg is accompanying its trade show presentation with an integrated communication campaign. The company kicked off the new “HEI” advertising campaign last summer. In the run-up to drupa, a multi-stage mailing will prepare existing and potential new customers for the trade show presentation. A specially designed website(www.drupa-heidelberg.com) will also offer a whole host of details about the event. Heidelberg will provide students, trainees, and teachers with information at the “HEI School” next to Halls 1 and 2 in the exhibition grounds.