Heidelberg and EFI to Demo Cross-Platform Color Matching at GRAPH EXPO

In the Heidelberg booth at Graph Expo, the VUTEk GS3200, Ricoh Pro C901, and Speedmasters will be linked seamlessly in a color-managed workflow as they print and finish materials for a simulated advertising campaign, whose components will be available for close inspection throughout the show. Heidelberg also will show printers how they can use the integrated Prinect workflow to route jobs quickly to the most cost-efficient production equipment.

Single-Source Advantage
Because color variance is unavoidable in campaigns printed by multiple vendors, a tremendous competitive advantage belongs to the sole-source provider that has applied color management to all of its production equipment: Heidelberg.

Heidelberg's full-spectrum solution for multi-process color management is Prinect Color Toolbox, a suite of tools for device calibration, ICC profile generation, and proof/print analysis. With Prinect Color Toolbox, the same color-managed Prinect workflow that supports a commercial printer’s offset department can give all of the components in a media marketing campaign the same look, feel and color compatibility. Printers reap the rewards in the form of higher selling prices and bigger profit margins.

Source: Heidelberg.