Heidelberg Expands Its Plant in China

“China is now our number one individual sales market and plays an important role in our business development. The demand for print products is growing all the time in China and has more than tripled over the past ten years. Every third machine sold by Heidelberg in China now comes from Qingpu. Offering locally produced machines has enabled us to tap into additional customer segments in our industry’s most important future market. Our strategy of taking full advantage of the potential in emerging markets is thus paying off,” said Heidelberg CEO Bernhard Schreier at the opening ceremony.