Digital Digest: Heidelberg, Fujifilm ‘Fire Up’ Industrial Inkjet Press

“The name ‘Fire’ for our digital printing portfolio stands for performance, dynamism and growth — and also for digitally ‘transmitting’ data and ink onto different surfaces,” notes Jason Oliver, head of Heidelberg’s Digital Division. “We want to send a clear message to our customers that we have one of the highest performance digital printing offerings in our industry.”