Heidelberg Hosts High Volume Commercial Printing Event, Awards Surprise Scholarship

“When comparing perfecting versus straight printing for commercial jobs and signature work, the conclusion lies primarily in the run lengths and the specific business model and positioning of the printer in his market,” said Roland Krapp, vice president of Sheetfed Product Management, Heidelberg USA. “For example, it makes a difference if a printer’s goal is cost leadership or best-in-class delivery times.”