Heidelberg Organizes First 'Environmental Dialog' at the Print Media Academy

Green printing in practice
The forum’s central message was that green printing is not a utopian concept, but achieving green printing is more a matter of mindset than technology. According to Dr. Schorb, "There's no point having the most environmentally friendly press available from Heidelberg if the printer doesn't intend to use it for environmentally friendly printing." Martina Fuchs-Buschbek from Oktober-Druck in Berlin was convinced that familiar and long-established processes represent more of an obstacle to implementation than the environmental issues themselves. "The young generation finds it easier to make the necessary changes in terms of machinery and chemicals because their training gives them a basic understanding of the relevant concepts. Older and less flexible colleagues will gradually retire," she stated.