Heidelberg Organizes First 'Environmental Dialog' at the Print Media Academy

The animated and at times heated discussion identified print buyers’ decision-making structures as a problem. It was pointed out that even if the actual customer is interested in green print products, he or she is often not in a position to place the order personally. This is usually the task of the purchasing department, which is normally only interested in one thing - low prices - and pays little attention to how the product was manufactured. It was agreed that further work was required to convince buyers to change their ways.