Heidelberg's Dunn Talks GRAPH EXPO, Digital Future

The packaging market is somewhat the exact opposite. The packaging market is growing in many sectors, and is also being "rediscovered" by the marketing and brand management professionals as a great return on marketing spend. The success of our entire XL platform, from 29˝ to 64˝ in the packaging sector gives us a solid view of the strength of this segment. We are particularly pleased with the success of our VLF (very large format) presses, which have recorded 30 orders since its introduction at drupa 08. In just 18 months, we have gone from a non-participant in this format, to becoming a market leader.