Heidelberg's Dunn Talks GRAPH EXPO, Digital Future

PI: Heidelberg USA made headlines recently when the company confirmed it was not planning to exhibit at this year's GRAPH EXPO show in Chicago, but is planning to participate in GRAPH EXPO 2011. What prompted this difficult decision?

DUNN: In reality, this decision was not taken recently. As I'm speaking with you, I am looking at an internal document from April 2005 in which we had concluded that our future participation in trade shows (around the world) would change. It would be focused on two actions: 1) we would focus on the four year rotation of the major trade shows: drupa, PRINT, Ipex and IGAS and 2) we would concentrate our efforts towards enhancing our existing Technology Centers to becoming the center for learning and development of equipment, system and processes.