Digital Digest: Heidelberg Digital Sneak Peek Reveals New Strategy

"Overall, we estimate that the digital sector (including three-dimensional printing) offers us sales potential of more than EUR 200 million (US$275+ million) per year in the medium term," predicts Linzbach.

As part of the press event, attendees were invited into an R&D basement area that featured a full-color Fujifilm Jet Press 720 cutsheet inkjet press, which is being used for product testing. It was positioned across the aisle from a Heidelberg anicolor offset press (which can achieve makereadies in as little as 30 sheets and two minutes). Nearby was a digital Gallus press with a temporary box covering where the Fujifilm inkjet heads will ultimately be placed, and, finally, a soccer ball personalization demonstration incorporated the Jetmaster Dimension.