Heidelberg’s Sales Flat, but New Products and Organization Promise Long-Term Profitability

For this purpose, the company’s sales organization will be restructured and adapted to the changed market conditions. To this end, the sales and service processes in the industrial regions will be harmonized and more strongly centralized, while the presence in emerging markets such as China, India, Russia, and Brazil is to be further expanded. These measures are designed to further strengthen the market position of Heidelberg in growth areas, while maintaining a strong focus on the industrialized nations, which will continue to produce around two-thirds of the print volume in the future.