Heidelberg’s Sales Flat, but New Products and Organization Promise Long-Term Profitability
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What’s more, expertise in development, production, and provision of services for complex production systems and equipment must consequently be used to tap into new areas of business, such as “functional printing.” Substantial potential exists for printing a whole range of surfaces. “Printed light,” “intelligent packaging,” “interactive print products” and “3D printing” are just a few examples. In this future market, Heidelberg is working closely with other technology companies.
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