Heidelberg Showcasing Visionary Print Applications in Its R&D Center

“We are making it clear that print has a real future and that we will play an active role in shaping this future. This applies to both conventional and functional printing and to the printing of decorative elements,” says Kropp.

Fascinating surfaces create new finishing effects

One application that sets products apart from the competition in traditional sheetfed offset printing is already set for market launch. In the “Fascinating surfaces” section of the FEZ’s Innovation Gallery, the “Cristala” creative concept, demonstrates how existing drip-off coating equipment can be used to produce new finishing effects. Specially prepared prepress data creates structured surfaces with a strongly accented gloss effect that is quite unique in the sheetfed offset industry. Structured coatings create different gloss effects depending on the angle of inclination and the direction of viewing.