Heidelberg Showcasing Visionary Print Applications in Its R&D Center

Printed electronics in print products thus constitute the lighting elements of the future. Heidelberg is currently working on advanced concepts for decorative light on larger areas.

Another new application from Heidelberg is the “Smart Shelf,” which delivers concepts for the packaging shelf of the future. In this case, both the folding carton and the surface of the shelf are equipped with printed electronic components to communicate information such as the shelf’s fill level. This technology can also be used with point-of-sale applications for interaction with the customer.