Heidelberg Takes a Look Back at Drupa 2008

Customers from 85 different countries paid a visit to Halls 1 and 2 and placed more than 2,500 orders for products and solutions. Although the strongest individual market is Germany, which accounted for 25 percent of all orders, Heidelberg is particularly pleased with how popular the trade show proved outside Germany. At 65 percent, the share of visitors who made the trip to Düsseldorf from outside Germany was higher than at any previous drupa shows. Heidelberg also believes that both the quality of this year’s visitor profile and the number of decision-makers that attended the event improved compared with previous years, too. All the products on show at the event attracted keen interest from visitors, with the unveiling of the Speedmaster XL 162 - the latest large-format offering from Heidelberg - proving particularly popular.