Heidelberg Technologies and Service Help Printers Succeed

Creative Printing Presses Forward – Installs Heidelberg Printmaster PM 74, Suprasetter A74
Creative Printing in Brunswick, Ga. recently added a 4-color Printmaster PM 74 press with a new Suprasetter A74 platesetter and Prinect workflow software, all from Heidelberg, to its 12-employee shop. According to Larkin McWhorter, the company’s vice-president, “We always purchase Heidelberg equipment when we can; everything they build is like a tank.” Currently in an expansion phase, Creative Printing is changing direction and looking to the future with Heidelberg as a partner. “Before, we had always just relied on used equipment,” McWhorter said. “Heidelberg helped us map out the long-term savings and advantages of installing a press like the Printmaster PM 74 in our shop.” Makeready times that used to stretch over three hours now take only 10 minutes, and the makeready process uses significantly less paper. The 29” Printmaster PM 74 is growing Creative Printing’s business into four-color annual reports and booklets, while still allowing the company to offer its clients competitive pricing for their short-run jobs. McWhorter cites the press automation, including autoplate and autowash, as creating a more streamlined workflow and quicker turnaround times.