Heidelberg, Unisource Promote Solution to Printing Variables in New Video

KENNESAW, GA—June 1, 2011—Only printers understand that offset lithography can be, at times, a giant chemistry experiment with many variables—1,018 of them, to be exact—potentially standing in the way of a successful press run. Printers, naturally, excel at mastering the variables. But in situations where on-press conflicts between parts and supplies from multiple vendors make problems hard to pinpoint, even the skills of a master printer may not be enough to make the sheets print the way the press operator expects them to.

Fortunately, there’s a way to eliminate these stomach-knotting conflicts before they occur, and that reassuring alternative is the theme of a new video from Heidelberg and its distribution partner for paper and pressroom supplies, Unisource Worldwide. Titled “The Search for Happiness,” it’s a cheerfully animated introduction to the program that Heidelberg and Unisource call Printers Advantage—a solution that lets printers obtain everything they need from a single source, branded and tested for happy outcomes in every job.

“The Printers Advantage team approach offers benefits no other supplier or alliance of suppliers can offer,” said J.F. Colpron, vice president, Prinect and Consumables Product Management. “The new video takes a lighthearted look at potential problems that arise when vendors must defend their turf, and shows how employing a single-source solution can nip conflicts in the bud, saving printers time and money.”

The Printers Advantage program unites Heidelberg’s prepress and pressroom consumable products, service and expertise with the paper and logistics knowledge of the Unisource organization in a “One Team” approach for consumables and paper, all of which have been tested and proven to perform together and all of which are backed by a team of experts with the technical knowledge to fix any problem that may arise.

The Printers Advantage program offers printers:

• Enhanced problem-solving and simpler invoicing
• Access to the Unisource nationwide distribution network and Heidelberg’s full portfolio of consumable offerings
• Access to proven, top-quality products, competitively priced, custom bundled
• Delivery of all Heidelberg Saphira consumables and Unisource brand products across the U.S., many with next day service.

Please visit the new Printers Advantage website (www.printersadvantage.com) for additional information. To order Saphira consumables, call (888) 472-9655, prompt 3. To order paper from Unisource, call (800) 864-7687.

Source: Heidelberg.