Heidelberg USA Announces New Product Installation Report

Anderson Direct Marketing Doubles Capacity with Speedmaster CD 74 Press from Heidelberg

A Heidelberg customer for 11 years, Anderson Direct Marketing recently added a 4-color Speedmaster CD 74 press with coater in its San Diego, Calif. facility. Installed to increase capacity and improve quality, the new press joins the shop’s existing 5-color Speedmaster SM 74 press, which recently surpassed 130 million impressions. Since the addition of the CD 74, the company reports that pressroom capacity has doubled, primarily due to the new press’ speed and efficiency. The CD 74 also has increased the shop’s capabilities to include high-end, coated materials. Director of Operations Todd Stoker also reports significant improvements in quality, noting that the press “leaves no marking or hickeys.” Anderson Direct Marketing, a full service direct marketing company specializing in direct mail production, uses the new press to produce a variety of materials for the direct mail industry, including self-mailers, letter forms, inserts, brochures and other collateral. “We always go with Heidelberg because the equipment is reliable and Heidelberg has stood by us over the years,” says Stoker. The shop uses Heidelberg Consumables products, including Perfect Dot blankets, ink fountain liners and PerfectPak packing paper. Founded in 1985, Anderson Direct Marketing employs 170 personnel and serves a national client base that includes multiple Fortune 500 companies and world-leading brands.