Heidelberg USA Announces New Product Installation Report

Direct Connection Mailing and Marketing Purchases Heidelberg Printmaster PM 52

Direct Connection Mailing and Marketing recently purchased its first press, a 4-color Heidelberg Printmaster PM 52. With current printing sales comprising one-third of the shop’s total revenue, the new press was installed to keep more work in-house, provide cost-savings and increase efficiency. Direct Connection expects the PM 52 to create new printing opportunities and double printing sales within the next two years. The La Verne, Calif. facility uses the new PM 52 to produce a variety of direct mail materials, including postcards, brochures, newsletters and letterhead. Direct Connection invested in Heidelberg technology based on Heidelberg’s reputation for quality and reliability. The direct mail firm serves a diverse client base in Southern California, which includes non-profit organizations, educational institutions, government agencies, newspapers and churches.