Heidelberg USA Announces New Product Installation Report

Ad Agency Figment Designs Takes Printing In-house, Boosts Profits
Most advertising agencies don’t want anything to do with printing, but Figment Designs in Miami is different. After exceeding $400,000 a year in printing costs, co-owner Jeff Pankey said the shop brought printing in-house to control costs and better meet deadlines. Figment Designs purchased a new Heidelberg 5-color Printmaster PM 52 and a Prosetter 52 violet CtP device two months ago. Pankey and his business partners, Mario Leon and Manny Sardinas, have been in the printing industry for 15 years and say they selected Heidelberg because of the company’s reputation for reliability. “You want your clients to rely on your deadlines and promises; therefore, you have to have equipment you can rely on,” Pankey said. So far, the results have been strong. Since installing the new PM 52 and Prosetter 52, profitability has soared to 12-18 percent – and that’s after hiring three staff members to run the printing. In fact, Figment has partnered with Vision Concepts Ink to take on other printers’ work to keep the press running steadily and boosted the expected printing to exceed $900,000 in 2007. Pankey founded Figment Designs in 1994. Its clients include the travel industry, Caribbean resorts, a large bakery, healthcare providers and the real estate industry. Figment Group is the parent company of Figment Designs, Figment Distribution and Figment Transportation, and employs 17 people.