Heidelberg USA Launches Printers Advantage Program for Small Printers

KENNESAW, GA—10/10/2006—Heidelberg USA today announced the launch of a new program for small businesses. Called Heidelberg Printers Advantage, the program is designed to connect small printers with information and business solutions to help them solve problems unique to small business enterprises. Printers can learn more about program benefits from a new Website at www.printersadvantage.com or by visiting the Small Business solutions section of the Heidelberg booth #1200 at Graph Expo.

“Heidelberg believes that small businesses are the backbone of the printing industry and deserve access to the same benefits and privileges as their larger counterparts,” said James Martin, senior vice president of marketing communications, Heidelberg USA. “Our Printers Advantage Program is Heidelberg’s answer to equipping small businesses with the tools and resources they need to succeed and thrive in today’s marketplace.”

Created entirely for small printers, Heidelberg’s Printers Advantage delivers information about the latest Heidelberg prepress, press and postpress solutions tailored for small printers and provides quick and easy access to Heidelberg experts who can advise printers on the right solutions for their particular business needs. The site includes an “Ask the Experts” section where printers can pose questions to Heidelberg online as well as links to useful Web sites, trade publications, training videos, industry partners and white papers. Other resources available through the program include news and information relevant to small business printers for anyone to view and special offers, volume discounts and more for members of Printers Advantage.

“Heidelberg’s Printers Advantage is designed to meet the needs of small business owners who are focused on successful growth in the offset printing market,” said Joerg Daehnhardt, director of product management for general commercial print, Heidelberg USA. “The launch of this new program is part of Heidelberg’s ongoing commitment to deliver the best technologies and solutions to the small printer community.”

“Printers Advantage has the ability to make a substantial impact on the way small printers across the U.S. conduct business,” said Daehnhardt. “By taking advantage of the new program, small business printers can derive enormous benefits in the form of productivity gains and increased profitability.”

For more information on the new program or to join Heidelberg’s Printers Advantage, printers can register at www.printersadvantage.com. Membership is free, and printers need not own a Heidelberg press to register.