Exclusive: Kiessling on Heidelberg's Dedicated Services

They need to have a basic understanding of P&L, and what cost positions have to be influenced in a positive way in order to support the overall profitability and success of that print shop. I want the service technician who is working on a machine in a pressroom to notice any process issues, bottlenecks or other things/weaknesses going on around him in that print shop, and to point that out to the head of operations or the owner of that company. And, together with the experts we have in the company, make a proposal on how to improve the situation. That means that all of our people require a basic understanding of how a print shop works. I realize that this is a major undertaking, so we have to commit the money and resources in order to develop those skills.