Exclusive: Kiessling on Heidelberg's Dedicated Services

PI: From what you're saying, it seems that Heidelberg is evolving from being primarily an equipment manufacturer to more of a service, distribution and business process-oriented company. Is that a fair statement?

Kiessling: Yes and no. To make it very clear, we still believe that a print shop needs the right technology in order to be successful. That was the case in the past and will be the case in the future. We will remain focused on developing innovative solutions that give our customers an edge over the competition. We will continue to allocate 5 percent of our sales on R&D in the future, in order to come up with those innovative solutions. We will not neglect that in any way; that's the basis of everything we do.