Exclusive: Kiessling on Heidelberg's Dedicated Services

But, we also believe there is more needed and required from printers in the future to be more successful. And those are the other areas we are focusing on, with Performance Services and Technical Services. When somebody bought a printing press in the past, the strength of our Technical Services was an important criteria. That hasn't changed. But, in addition, we want to focus more in the future on Performance Services that support improvements in their overall performance. I'm not aware of any industry supplier doing that with the same consequence as we are doing that right now.