Exclusive: Kiessling on Heidelberg's Dedicated Services

Printing Impressions: Why did Heidelberg combine its services portfolio into a dedicated division?

Marcel Kiessling: We want to reflect changes in the marketplace that we have been observing for quite a while. That's the short answer. The long answer is that we talk to many printers, and see that our customers are facing challenges in several different areas. As examples, pricing and margin pressures due to rising raw material and personnel costs. They have to position themselves for the Internet 2.0 and Web-to-print. They have to consider sustainability and green printing. The question of differentiation in the marketplace is also on the table.