High Costs, Complexity Deferring Agencies’ Adoption of Emerging Marketing Technologies

That’s one of the findings of a new white paper released today by Winterberry Group, a leading strategic consulting firm focused on servicing marketing services, advertising and digital media companies. Sponsored by the Direct Marketing Association’s Marketing Technology and Direct Marketing Agency councils, the study—entitled State of the Agency: Digital Marketing and the Technology Driven Ecosystem—explores the challenges and changes impacting agency/client relationships in the digital world and the role that marketing automation will play in strengthening these relationships in the future.