High Costs, Complexity Deferring Agencies’ Adoption of Emerging Marketing Technologies

State of the Agency: Digital Marketing and the Technology-Driven Ecosystem is available for complimentary download via the Research page of Winterberry Group’s Web site, located at http://www.winterberrygroup.com/research

About Winterberry Group
Winterberry Group is a unique research and strategic consulting firm that helps marketing industry companies increase profits and build shareholder value. Affiliated with Petsky Prunier LLC—a leading investment bank providing merger and acquisition advisory services to companies in the same industry—Winterberry Group offers its clients strategic perspective that is unparalleled in the marketing sector, while PPLLC maintains exceptional relationships with industry executives and business owners. This combination of market intelligence, research and strategic operating experience (as well as the ongoing dialogue among buyers and sellers of marketing businesses) provides an educated outside perspective we bring to each engagement. Over the past four years, Winterberry Group has successfully completed more than 120 engagements for a broad range of marketers, service providers and technology developers, as well as the private capital firms that invest in these businesses. WG’s clients include Acxiom Corporation, Alterian plc., American Capital Strategies, Apax Partners, arvato Services (the marketing services division of Bertelsmann AG), Canada Post Corporation, Capital One Financial Corp., The Carlyle Group, Hewlett-Packard Co., Gryphon Investors, ICOM Information & Communications, IWCO Direct, MetroGroup Marketing Services, MediMedia USA Inc., Modern Postcard, Onex Corporation, Roark Capital Group, Rosetta Marketing, Sterling Capital Partners, Transcontinental, Inc., V12 Group, Xerox and Yahoo!.