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Erik Cagle
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The company took on the name DM Group in the mid-1980s, providing customers with a single billing point for their printing, data processing, mailing, etc., needs. The firm realized resulting economies of scale, which helped it grow, according to Swain. In 1994, with the Internet still in its nascency stage, the company decided to acquire the URL directmail.com. Five years ago, DM Group became DirectMail.com.
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Erik Cagle
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