Fast-Track Firms : Shrink-Free Print Growth

"That was uncharacteristically far-sighted of us to get that URL," Swain notes. "Our Website attracts quite a bit of traffic. We're ranked No. 1 for a lot of (Google) search terms that people look for when they want to do direct mail. Our sales staff has been fortunate in that oftentimes the leads come in, and the customers are ready to buy what we're selling. Because of the name/Website and natural search ranking that we have, it just continuously grows."