High Productivity Onset X3 Broadens Success at Direct Edge Media

Ryan Brueckner, CEO, Direct Edge Media

Direct Edge Media has increased its speed and throughput with its new Onset X3, a high productivity UV flatbed printer distributed exclusively in North America by Fujifilm Graphic Systems Division (Booth 1119).

“Our customers expect perfection,” says Ryan Brueckner, CEO, Direct Edge Media. “We chose the Onset X3 for its speed, quality and color gamut.”

A leading full-service printing company with offerings including large-format, digital sheetfed, offset, bindery, direct mail, fulfillment and supply chain solutions for well-known global clients within retail, banking institutions, beverage companies and restaurants, Direct Edge Media opened their doors in 2001 with a small roll-to-roll photo printer, producing photo albums. The company has evolved, rapidly, and recently relocated to a 50,000 SqFt facility in Anaheim, CA, with the ability to easily expand and double its square footage to meet ever-growing client needs.

Ryan Clark, Co-Founder and President, Direct Edge Media

“The Onset X3 is what I consider the top of the line in the flatbed world,” says Ryan Clark, co-founder and president, Direct Edge Media. “We’ve been part of the Fujifilm family for a long time; from their presses that were doing 10 beds an hour, and now we are highly productive with up to 200 beds an hour. We’ve regularly upgraded within Fujifilm’s line-up of presses, and it’s been a great relationship.”

With a maximum throughput of nearly 10,000 sqft/hr, the Onset X3 is ideal for companies such as Direct Edge Media producing fast-turnaround retail graphics. A choice of unidirectional, bi-directional and super high-quality print modes can be selected depending on the specific job requirements. Direct Edge Media’s Onset X3 feature two channels of white ink, as well as semi-automatic robotic handling system.

“The most defining feature of our Onset X3 is the robotic handling system,” says Brueckner. “From an efficiency standpoint I think it’s the best material-handling exit and feed that I’ve ever experienced. It can handle flexible substrates extremely well.”

“With the Onset X3, we have the ability to produce jobs quicker and at a higher volume,” says Nick Oshiro, VP of operations, Direct Edge Media. “We decided to have two white ink channels to produce more jobs in-house. The Onset X3 helps us stand out purely due to the speed and quality.”

The Onset X3 sits at the “pinnacle of productivity” and new abilities and capabilities allow Direct Edge Media added opportunities and growth with existing clients and new clients as well.

“Recently we completed a very large lenticular job on the Onset X3,” Brueckner says. “We were able to successfully run over 1,000 sheets with a four-color process and a white ink layer.”

Adds Clark, “A colleague suggested it would take weeks to complete the lenticular job, and with the Onset X3 we had it done in a couple days.”

“I will tell you there is a reason we are a ‘Fujifilm House’ because when you have critical mass, and if you ever need anything, there is a big team of people that will support you with quick results,” says Brueckner. “In my career, I’ve had production issues with equipment from various other manufacturers, and we would be down upwards of five days. That has not been our experience with Fujifilm.”