HOF 05 Greatness Surrounds Greatness -- Roy Grossman

Not that Grossman purchased presses and other machinery with impunity in the past, but clearly, the stakes are raised. "Twenty years ago, if you bought a press and it turned out not to be an ideal decision, you were going to survive the mistake," he says. "That's not necessarily the case today. The sale is so much more sophisticated today; we've gone from selling jobs to selling clients and solutions. That's a completely different paradigm than how we grew up in this business."