HOF 05 Greatness Surrounds Greatness -- Roy Grossman

In the end, however, Grossman feels it is all about dealing with people and creating a positive working atmosphere, one in which Sandy Alexander employees want to come to work every day. Taking care of employees, he feels, is as vital as handling clients properly.

Grossman is a bit of a crusader for printing causes. He is co-chairman of The Print Council—of which Sandy Alexander is a founding member—a national initiative to promote the greater use of print. He's a former director and chairman of the Association of Graphic Communications (AGC), the New York metro PIA/GATF affiliate. His sister, Susie Greenwood, is the current president of AGC.