HOPKINS PRINTING -- Recipe for Success

"We've always tried to maintain the quick printer mentality: Get jobs in, turn them around quickly and then move on to the next customer," he says. "I'm a firm believer in what I call incrementalism—if you do a little bit every day, it adds up quickly."

A general commercial printer by definition, with some emphasis on advertising pieces, point-of-sale materials and directory work, Hopkins confesses to having a soft spot for "high-quality, fast-turnaround, multicolor projects that need a lot of customer hand holding." Partly due to his affinity for difficult jobs, the company's work has drawn praise and award recognition on the local, regional and even national levels.