Hot Markets for 2005 -- Remaining Opportunities

At Number 9 is beverages ($307B, +2 percent; with $8.3B to print, +3 percent). Waters ($21B, +10 percent) and coffees, other prepared drinks ($119B, +6 percent) are pouring well with increased POP. Consolidation has begun in wines and spirits ($20B, +2 percent) and beer/malts ($45B, +5 percent), led by the Molson-Coors merger and the acquisition of Allied Domecq by Pernod and Fortune Brands. More than $3B in packaging and promotional print are flowing. Soft drinks ($37B, -8 percent), dairy ($35B, -7 percent) and juices ($30B, -2 percent) trail, but the print spend is up 10 percent, mostly in outdoor and point-of-purchase.