HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER

Beverages ($330B; with $8.8B to print, +5 percent) are mixed drinks at #8. As the population ages, wines and spirits (+48 percent) are bubbling while dairy products (-8 percent) are spoiling. Both categories, remarkably, are in preconsolidation and are thirsty for print media to build their brands now for buyouts later. The best, big marketers in-between are Molson Coors (+23 percent) in beers and malts (+5 percent), Starbucks (+22 percent) in coffees, as well as Pepsico (+10 percent) and Coca Cola (+9 percent) in soft drinks (+5 percent).