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The second and third well-positioned sectors, but declining in print, are #16 Discount Retail ($1T; with $5.6B to print, -25 percent) and #22 Gambling/Wagering ($436B; with $3.5B to print, -2 percent). Most print salespeople and managements, regrettably, are no match for the procurement acumen in these sectors. Don’t bother trying to sell them unless you have previous experience in these sectors.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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