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Oppositely, two other discretionaries facing impaired consumer spending will buy more print: #15 Travel/Hospitality ($699B; with $5.7B to print, +2 percent), and #18 Entertainment ($646B; with $4.7B to print, +9 percent). Along with #19 Leisure Activity ($186B; with $4.5B to print, -8 percent), heatset web and large-format sheetfed/digital work will reach nearly $8B, principally in bind-in inserts, outdoor, POP/POS, mini-catalogs, FSIs and loyalty programs.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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