HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER

In the driveway, though, there’s lesser interest in improvement. Automotive ($1.7T; with $8.4B to print, +4 percent), at #9, is idle in both print and sector revenues. The only growth segment is finance and insurance (+5 percent), though off-road vehicles (-18 percent) are coming back, notably in construction and farm machinery. Business forms, dealer signage, brochures, instruction and parts manuals (in multiple languages), decals and other OEM items are immediate sales opportunities.