HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER

As economic power concentrates, nearly half the power of print will coalesce into finance, publishing, health and technology (nine of the top 25 demand sectors). Salespeople: focus below and cash in.

Banking and Insurance ($2.9T in revenues; with over $15B to print, +8 percent) is the biggest buyer and beneficiary of print. Sub-prime lenders and direct insurers are nearly doubling mail drops to $4B and print ads to $0.7B. Revenue leaders tell the results: Capital One (+38 percent), The Hartford (+27 percent) and MetLife (+16 percent). Regional banks (+14 percent) continue to merge and, along with the rest of the sector, are acquiring digital/business forms ($4.7B) and outdoor/point-of-sale ($2.3B).