HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER
Defense and homeland (+11 percent) is no longer print-intensive, but its private sector equivalent is. Ranked #13, Security ($480B; with $7.5B to print, -8 percent) is tight, sales-wise, but is improving with imminent scientific applications. Nanotechnology and biometrics are finding their way to smart (and clean) pressrooms and binderies. Product and personal identification (+20 percent) will be over this sector’s print spend by 2007. Got UV?
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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