HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER

Higher Education ($123B in revenues; with $3.1B to print, +7 percent) gets good grades at #23 for sheetfed, screen and digital work as cultural and athletic events (+18 percent) overshadow spending toward tuition (+11 percent) and development (+4 percent). While public and private institutions are cheering for their teams, however, alternative and proprietary education (+21 percent) are stealing market share by using intensive outdoor, direct mail and FSI advertising. Get the salespeople off-campus and into for-profit education.