HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER
Periodicals ($46B; with $7B to print, -6 percent) are shrinking in titles and run lengths. The USPS, however, which mails about one-half of all periodicals, reported equal weight through March. More ad pages! But don’t be content; new non-traditional publishing (+17 percent) must be developed by full-web printers ASAP.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
Related Content
Comments
