Medical Products/Pharmaceuticals ($360B in revenues; with $12.3B to print, +8 percent) and Healthcare ($>2T; with $7.5B to print, +35 percent) are, respectively, #3 and #16 as buyers. Write the sales prescription: packaging ($7B), as well as digital and other commercial ($>5B each). Taking on healthy living is #17, Personal Care ($302B; with $5.7B to print, +5 percent). Hygiene and sanitary products (+24 percent) lead the sector with heightened fears of contamination and an impending pandemic.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org