HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER
Sales to hair, skin and suncare (+23 percent) categories are marketing to the aging population. Slow in growth, but one-half the sector spend, are color cosmetics, toiletries and fragrances (+7 percent). Deluxe packaging, POP/POS, scratch-off bound inserts and other mostly sheetfed printing could account for nearly $6B in sales.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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