HOT MARKETS AT MID-YEAR — ECONOMIC DEFICIT DISORDER
In tech, Computer Software ($315B; with $10.4B to print, +4 percent), Telecom Equipment/Services ($989B; with $10.1B to print, +3 percent) and Consumer Electronics ($690B; with $4.3B to print, +9 percent) are ranked #5, #6 and #20, sequentially, in print demand.
Hosting/information (+14 percent) is slowing as Google (+86 percent) and Yahoo! (+39 percent) can’t continue their meteoric rise. Print sales to this segment should include catalogs and magalogs, direct mail and loyalty programs.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
