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No surprise, Energy ($>2.4T; with $2.7B to print, 0 percent) is the hottest sector, but low-octane in print spend, tied at #25 with Government/Federal and State. Petroleum (+21 percent), with after-tax profits at 8 to 12 percent of revenues, needs zero advertising, except to assuage the wrath of consumers.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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