2012 Hot Markets : Printing in a Mobile World
FSIs, in-store and outdoor print will otherwise be lost to e-providers such as OpenTable (+43 percent), which only recently set up a mobile platform. Automated vending, reminiscent of “Automats” in days’ past, will reappear (with screen and package printing benefiting) as next-gen machines prepare complex recipe foods and beverages both on-site and remotely by mobile request. Combined, the three foods/beverages sectors should eat up 15.6 percent of total print in 2012, concentrated in the Midwest, Northeast and Southeast.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org