2012 Hot Markets : Printing in a Mobile World

Inclusive is No. 9-ranked HEALTH PROVIDERS ($3.1T, +4 percent; with nearly $9B to print, +6 percent). Hospital consolidations will resuscitate name-change branding and collective—almost surgical—marketing. Direct mail with QR code/TXT links to mobile content will revive fee-for-service patient traffic, including preventive testing. Out-of-home screen and grand-format digital printing will also increase as hospitals and practices combine and change names. Health, overall, will demand 11.3 percent of the total print volume, concentrated in the Northeast and North Central regions.